Book Review — Influence, the psychology of persuation by Robert B. Cialdini

這本書的來源是從巴菲特推薦而來。

我必須承認，我很少討厭什麼書，但是這本書的內容 — — 我衷心不喜歡(但不代表他沒道理)。畢竟愛因斯坦是厭女症，我也讀完他的paper了 — — 不過我不討厭愛因斯坦。

但是這本書的內容我不喜歡。

他在說的是如何說服他人。用不透明的資訊，分段餵給受眾，讓人們因為認知失調的原理，而被說服，進而購買商品或者等等。

介紹完畢。沒什麼好說的。

The source of this book comes from Buffett’s recommendation. I must admit, I rarely dislike any book, but the content of this book — I sincerely dislike (but it doesn’t mean it’s unreasonable). After all, Einstein was misogynistic, and I’ve read his papers too — but I don’t dislike Einstein. But I don’t like the content of this book. What he is talking about is how to persuade others. Using opaque information, feeding it to the audience in segments, allowing people to be persuaded because of the principle of cognitive dissonance, and then purchase goods or so forth. Introduction complete. Nothing much to say.